Track footfall steps and conversions accurately
Smart Footfall Counting
Go beyond just counting the number of customers walking into the store. ShopR360® distinguishes the store staff and separates staff movement from the store footfall count – thus giving you more accurate footfall count.What’s more, besides individual footfall count you also get to know the number of groups entering the store – so that you can calculate your conversion rates more precisely.
Capture the walk-outs within a few minutes
Measure the percentage of people who exit the store within 2 minutes; this metric reflects on the “Butt-effect”, timely interaction by the store staff and ease with which a customer is able to absorb the store environment.
Know where customers are spending most of their time
Know where customers are spending most of their time and which dwell zones perform best in terms of sales. Measure the percentage of people entering the store who are Browsers, Engaged and Buyers, by virtue of time spent inside the store.
Track how shoppers navigate through the store
With ShopR360® your shopper analytics does not just stop at the entrance; Measure journeys taken by the shoppers inside the store. Get a quick view of sections that are more frequently or least visited with visual and intuitive journey heat-maps.
Measure the Trial Room Activity
Know how many people visited the trial room. For an apparel store, percentage of customers visiting the trial room is the first level of conversion. The second level of conversion is the number of invoices. High number of trials is reflective of the Store staff productivity, effectiveness and training.
Analyse the planogram effectiveness and adjacencies within the store.
Planogram Effectiveness and Adjacency Analysis
Compare the sales generated by a category versus footfall of the category to measure the effectiveness of your store’s planogram. Measure the percentage of people “coming from” and “going to” a section and define which category sections must be adjacent to which other sections.
Measure store staff productivity
Store Staff Productivity Analysis
Know how much time is the staff actually spending on the floor or in the back office, and for how much time there was no staff on the floor. Track if staff is interacting with customers and get more details around staff-customer interactions, such as how long did the staff interaction last; and are there more staff interactions in a specific area.
Measure “by shopper”
Specific Customer Path Analysis
Measure the specific paths as taken by a customer. Know the sections visited by a customer on sample basis. Get visibility, at individual level, into what engages your shoppers and what do they ignore.
Track any fraudulent transactions
Cash Till Monitoring
Monitor cash tills to ensure that credit notes are given only when a customer is at the counter.